This template will help your organization complete its Marketing SWOT Analysis.

There are many examples of a SWOT (strengths, weaknesses, opportunities, threats) analysis, if you run a business you’ve likely completed one before. However, this one will be specific to your marketing endeavours. Revisit your analysis once a quarter to see if your observations change.

For a Marketing-specific SWOT Analysis, it’s important to do the process in the order recommended by Michael Watkins.

Watkins employs the threats/ opportunities/ weaknesses/ strengths method. (TOWS) The reason this is key for a Marketing SWOT analysis is because virtually no one can run their dream marketing program. There are always tactics left undone. By beginning with threats and opportunities, organizations can more easily prioritize what needs to be done first.