Create That Communications

every business has a story. i can help you tell it.



Why I Quit Lululemon & What I Learned About Marketing in the Process

I live in activewear, but not Lululemon. I quit Lululemon. One of the very best things about being a writer and Bossbabe is the uniform: all athleisure, all the time. After 15 years of heels and suits in news, it’s… Continue Reading →

How to Go Viral: Just Don’t

  I read a great post recently on “going viral” by a social media marketing expert I really admire, Susanna Gebauer. In it, she cautioned against using viral marketing as a strategy, and I agree wholeheartedly. Purposely cultivating a targeted audience… Continue Reading →

Don’t Rely on PR

Some people ask me why PR isn’t my main hustle, and it’s a valid question. For most ex-journalists, public relations or media relations seem like the most obvious way to turn skills into income, and many do. Trying to hack… Continue Reading →

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