Create That Communications

every business has a story. i can help you tell it.


Client Focused Approach vs The Death Spiral

The term “client focused” is usually a style of doing sales, or serving financial planning clients. My dad is a financial planner, I have lots of salespeople in my family so to me, it was a term I was around… Continue Reading →

The Small Business Mistake Even Experts Make

I’m a professional writer. But not of spreadsheets. “Can you make meeee a spreadddd sheeeeeet? Pleeeeessseee?” I whine to my husband. It’s via text, so I can’t actually see ML’s eyeroll, but his job is to make sure a major… Continue Reading →

Gimme More Video, Says Everyone

Social Media is video now. The internet is video now. Marshal McLuhan and Moses Znaimer were wrong (and disagreed with each other) about a lot of stuff, but they weren’t kidding about video. It was the future then. It continues… Continue Reading →

Working for “Promotion”? Don’t do it.

Will I work for free? For “promotion” or “exposure”? I sat in a bar, in a meeting that had been cancelled on me several times, tried to respond without either laughing or snarking.  If I have a pet peeve, it’s… Continue Reading →

Developing Grit: 3 Qualities That Lead to Tenacity

Developing grit is something you’re going to do as a business owner whether you want to or not. It’s one of many things you do, whether you want to or not. For instance, I wanted to title this blog “Bridget… Continue Reading →

Why I Quit Lululemon & What I Learned About Marketing in the Process

I live in activewear, but not Lululemon. I quit Lululemon. One of the very best things about being a writer and Bossbabe is the uniform: all athleisure, all the time. After 15 years of heels and suits in news, it’s… Continue Reading →

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