Create That Communications

every business has a story. i can help you tell it.


November 2016

Do Popups Work? Not as well as we think

Summary: Upwards of 80% of people polled say they don’t like popups. So why are we using them? Even though some data shows they increase email signups, we need to evaluate the long term impact on brand sentiment. Popups are not… Continue Reading →

Embracing change: 1 year out of TV

For a long time, I thought I would be Bridget Brown CTV reporter until I died, a microphone in one hand and a cane in the other. There were a lot of reasons the job wasn’t inspiring me or making… Continue Reading →

How to Go Viral: Just Don’t

  I read a great post recently on “going viral” by a social media marketing expert I really admire, Susanna Gebauer. In it, she cautioned against using viral marketing as a strategy, and I agree wholeheartedly. Purposely cultivating a targeted audience… Continue Reading →

Why Use Content Marketing? Because it’s Now Non-Optional.

  Recently, entrepreneur Krystal Choo said that her analysis shows brand-produced content doesn’t drive sales. Choo founded Wander, an evolving app that has found its footing as a messaging service.  Her comments were retweeted throughout the content marketing world and… Continue Reading →

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